How to select the right budget for a campaign

The selection of the right budget is so important for the right performance of the campaign. If your keywords are well-performing or highly converting but if your budget is too low for this you will lose as many as possible conversions. For example, if you find the five best keywords for your campaign now how […]

Google Ads Keywords Tutorial

How many keyword match types are there? Broad match: These keywords will match the search term that are related to your keywords as well as close variations like misspellings and synonyms. Using broad match keyword is the best way to capture search traffic from terms that you might not be able to predict Example: a […]

Bidding Strategies of Google Ads

What is bidding?  A bid represents the amount of money you are willing to spend for a single click on a given keyword in Google Ads. Those bids will dictate where your ads show up in search results. · Every time a search is made in Google, Google will run the results through their algorithm […]